Marketing at the Point of Purchase

Once all elements of a sale come together, the time and place of purchase is represented by something known as point of purchase (POP). It’s a place where sales are made – at a mall or more specifically, the area …

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Why Does My Business Exist?

Start with Why by Simon Sinek’ and you’re a business owner or in marketing, then I strongly suggest that you add this literature to your personal library. Trying to paraphrase a 300- page book (or almost 8-hours of listening …

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7 Ways to Build Client Loyalty

Building Client RelationshipsWhat businesses need to understand is that this process takes a lot of time and hard work to foster that trust. What’s more, there’s really no “one size fits all” solution – it’s different for every business. So question is, …

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