Once all elements of a sale come together, the time and place of purchase is represented by something known as point of purchase (POP). It’s a place where sales are made – at a mall or more specifically, the area in which consumers pay. POP has become a staple marketing strategy for many manufacturers and brands. Displays could be as simple as a sign or elaborate like 3D or animation. The displays highlight particular products, drawing the customer’s attention, which is ultimately important in a cramped retail store alongside competitors.
Where are POPs Used:Not to be muddled alongside other terms like ‘endcap’, POPs have transitioned from the customary locations of a vehicle wrap to various locations within a retail shop. In previous years, you might have found POPs located by the cash register. However, today marketing professionals and retailers have found that POP displays are more effective when placed throughout a store.
How it all starts:When using assorted marketing methods or communication tactics including creative collaboration, printing, packaging, shipping, and installation, you are able to place more influencing pressure to the consumer’s journey. But the necessary turnkey solutions for business’ POP might be easier said than done. The three main tactics include:
- An idea:
- Correct equipment:
- Seamless execution: