Retail signage plays a vital role in daily company-to-customer relationships. Not only does it showcase brand identity, but it also encourages customers to engage in conversations with the company and its staff. For retail signage to appeal to customers properly, they need to be original, creative, and effectively serve its purpose. This article will provide some ideas for retail signage that you can use.
LOCATION – Signages have to be put into a customer’s line of sight and should be legible in a readable font since it takes 5 seconds or less for a customer to read it once it catches their eyes.
COLOR PALETTE – Using contrasting colors or a vibrant color palette can increase brand recognition. Your store will become more recognizable and also attract more customers.
USING WALLS AS BACKGROUND – Don’t let your boring white wall be something customers look at when visiting your company. Use it as a feature for your company signage, employee recognition, or a visual pop.
SEASONAL WINDOW DISPLAYS – Seasonal window displays remind customers of the holidays and are usually associated with significant spending. Putting eye-catching window retail signage can persuade customers to continuously visit your store while enticing new customers to experience a thrill.
VEHICLE FLEET GRAPHICS – Put your brand on a company fleet and drive around the city, allowing more customers to see you outside of your store location.
USE OF IMAGES – An image or digital design could say more about you than any text. Make creative use of it, and it will allow your customers to recognize you without text.
Our skilled team is entirely focused on providing remarkable service, especially when it comes to our specialties of retail signage and displays, corporate decor, and vehicle fleet wraps. Call azpro today at 866-907-8438 to learn more about our capabilities and how we can help you create original and creative signages and properly install your next project.
Think back to the last time you were on the freeway. You probably drove by…
In 2020, consumers made 82% of retail purchases in a physical store. Despite the continuing…
POPs are an effective way to bring attention to your products and services throughout your…
Vehicle wrap vs. painting, which is better? It’s important to consider costs, downtime, and quality…
Think about your favorite local grocery store. Can you visualize the signage throughout the store?…
1. A Trusted Partner AZPRO, since 2004, has been a valuable community partner, working with…