If done correctly, retail signage will motivate people to make purchases in your store and significantly increase your sales. Let’s discuss how retail signage can help your business.
- Brand Awareness: “Shui di shi Chuan” is a Chinese expression that means “over time even
the smallest drop of water can break the stone.” This is a fancy way of saying persistence pays off. When it comes to retail signage, this is an important truth. Picture this, your store is on the route of a mans daily walk home from the train, and you have a sign hanging in your window promoting a specific product and every day this guy walks past it, never coming in to buy it. Until one day he is passing by and he says to himself, you know what, I do need this item I see depicted here every day on my walk home from work. Boom, he heads into the store, and he buys the item from your retail signage. Consumers are more likely to purchase items that they are familiar with. Our previous example is just about one guy, imagine if your store is in a high traffic area that hundreds if not thousands of people walk past every day.
Soon it only becomes a numbers game. - Capture Your Consumers Interest: People are busy! Life can become so consuming between work, family, friends, and the multitude of other obligations we all have pulling at us every second of the day. It certainly does not help that we are all one hundred percent tethered to our phones at all times too. All of this leads a lot of us to miss the little things. One of the rare times we take a break from our phones is while waiting in line at the store. Most people try and stay off their phones while waiting so as not to miss their turn in the queue. Having nothing to do, their eyes tend to roam around the checkout area, and this is a ripe area for in-store retail signage. With wandering eyes and an open mind, a lot of consumers will take a look at a compelling sign and say to themselves, “you know, I do need that thing, and it’s right near the checkout, I will quickly grab it before I leave.” Boom, you just made another sale!
