3 Trends In Retail Signage

With the explosive growth of online shopping, brick and mortar retail stores have seen a dramatic decline in their sales. Retail signage has long since been a staple for attracting more traffic to a store and subsequently more sales. With the increased pressure from online shopping to bring more traffic into stores, the following are a few trends in retail signage worth noting. Retail signs have a much shorter life cycle; it used to be acceptable to have a sign up for a few weeks, a month, or two, that time frame has been cut in half. In order to stay on the cutting edge, retail signage not only needs to be catchy and attention-grabbing but it also needs to be new and fresh and on a more frequent basis. Now here’s the real humdinger, environmentally friendly retail signage is becoming the only option. Sure, it’s more expensive, but the big retail box stores are under tremendous pressure from their powers that be to reduce their carbon footprint. That means that the retail sign manufacturers aren’t bothering to produce the regular not so environmentally friendly retail signs. In a real Twilight Zone moment, retail signs in brick and mortar stores have started promoting the stores website and its social media apparatus. It’s confusing, on the one hand, retail stores are spending way more money on retail signage because of all the customers they’re losing to the internet. On the other hand once in the store if the retail signage in the store can direct the people back online, the chances of more sales exist and are therefore worth it for in-store retail signage to be promoting the stores website and social media. Here at azpro, we help our clients stand out from the rest by taking retail signage to the next level. Call us today to learn about the wide array of options that are available.]]>