In the world of retail signage, it is best to subscribe to the notion that there is always room for improvement. If we have learned one thing over the course of the last five decades, or so, it’s that retail signage will continually evolve. Imagine telling the owner of a supermarket fifty years ago that you were going to put signage on the floor. They would’ve called you crazy, probably laughed at you, and then ask you to politely leave their store. However, today almost every retail grocer is using floor clings as promotional tools or directional signage.
The same can be said for the coolers in grocery stores. At one time, all of these coolers were plain, solid colors, most often white, and rarely did anyone dream of putting signage on them. Fast forward to today, and retails consider every inch of these coolers to be valuable advertising space. Even after retailers realized they were wasting an opportunity to capture the attention of their customers by putting signage in their coolers, they quickly discovered the practice would evolve at a rapid pace and continues to do so.
A while back, Kroger approached AZPRO about a better solution for their meat headers in their Fry’s division. This is the space at the top of the cooler that is almost eye level, making it invaluable advertising space. Up until this point, vinyl ads were being applied directly to the cooler, making for difficult and time-consuming removals. After careful consideration, AZPRO returned to their client with what they called “meat track headers.” These are bracket plastic boards that allow signage to easily slide into place in mere seconds. It also creates a flat surface to display the graphics in a much more appealing manner.
The solution was so well-received that not only did Kroger expand the meat track headers into their produce department, but it also expanded this type of retail signage into their other divisions like Ralphs, Smith’s, and Fred Meyer.
Our skilled team is completely focused on providing awesome service, especially when it comes to our specialties of retail signage/displays, corporate decor, and vehicle fleet wraps. Call us today at 866-907-8438 to learn more about our capabilities and how we can help you create and properly install your next project.