Marketing on a Budget: How to Stretch those Dollars
Your business has many needs, particularly when it comes to branding and marketing. If you own a fleet of trucks, you may want to have them wrapped so that the brand stays cohesive. You could add a mesh banners to your storefront to bring in more street traffic, or just need general signage to attract some attention. How do you do all that and make it all work within your budget?
That’s where we come in. Our number one priority is keeping the integrity of your brand rock solid, no matter what media is used. And in making those decisions together, we make sure that we use the best products and efficient install methods to maximize and stretch your budgets while also increasing the longevity of the materials. How?
Well, let’s dive right into it.
Anytime you do something repeatedly, you’re going to find ways to make the process easier for yourself. For example, if you plan to cook dinner for your family tonight, but you also know that you’ve got an errand to run after work, you might prepare some of the food beforehand to expedite the process. It just makes sense.
We’ve been in business for over 13 years now, and in that time, we’ve focused on making the processes more efficient and the end results more effective. This doesn’t mean taking shortcuts; no, we want to be sure that our quality is always above reproach. What we do is achieve the maximum amount of productivity, and in the process, we save you time and money. How? Because we do it all. Forget about sourcing out to a graphic designer, print shop, installer, etc. because we can manage all of that under one roof. You can count on effective and cohesive marketing materials that aren’t limited creatively, making them stronger pieces overall.
Because of these efficiencies, we’re able to provide competitive pricing while still maintaining them best possible products for the given need. It’s the combination of all these things that makes us an effective company at what we do.
Proper Material Selection
Picking out the right media for your next project is critical. If you use the wrong one, the material may not adhere properly, it may fail prematurely or, just as bad, it may not come off or may leave a lot of adhesive residue when the time comes to remove it. Cheaper initially doesn’t always mean a better return on investment. So what do you do?
Those scenarios come down to material selection, and when you’re in our position, there are variety to choose from. When we have a project to execute, an azpro Account Executive will survey the site and determine the best solutions and material to utilize for that specific job. For example, a specific 3M vinyl might be the best media to use on your vehicle wrap, but may not be the best for your wall wrap. There are variables and conditions that are taken in consideration before making a definitive decision on what we use for the job. Everything from the ink we use to the media it’s printed on is scrutinized to ensure that it’s the correct selection for the project at hand.
Why? Because we truly want satisfied partners, that will stay with us for a long time. You don’t get that kind of relationship by producing shoddy work with poor quality materials. That makes a tangible difference between what we do and what’s out in the marketplace, and it makes your job easier because we’ve already made the tough decisions. And since we have your best interests in mind, we’ll always deliver a high-quality job on above-bar materials in the most efficient manner possible to give you the results you and your brand deserve.
Have you ever seen an old work truck roll by with a wrap that was browning, faded, peeling, or flaking? Doesn’t look so good, right? And worse yet, it speaks poorly of the brand, and brings up questions. “Does this business not have the ability to maintain their wrap?” “What does that mean about how they would treat my project?” These aren’t the questions that you want your clients to ask.
Now we have lots of ways to solve that problem, but the most important one is to avoid it in the first place. The materials we use are top shelf in nature: high-quality vinyl, paper, plastics and other media that can stand the test of time. This means that what we do lasts longer and looks great over that period, so that while the competition’s goods are failing, ours are still holding strong.
As a result, these goods last longer, which ensures that you’re extending the lifespan of your marketing materials, and therefore giving you a better return on your investment.
So what does all that mean to you? Large format printing is an industry where you get what you pay for. And when it comes to large format printing we want to be your dedicated printer. We want to help make your company’s print marketing dollars go further to reach your best return on investment so that next year we can continue to grow that campaign and maximize exposure. And the year after that – you get the idea.