Size of business aside, there’s little you can do to attract customers without spending a lot. Multinational companies to small businesses have to become strategic, making the most of their unused space and budget. And the best way to do that is by utilizing window graphics and decals. By using customized window graphics, you can easily dress up your store to have a more visual impact on customers – enticing those to enter and purchase something. Greater Flexibility Window graphics are typically less in cost than other forms of advertising. With that, business owners can easily and often change window graphics often to promote specific deals the company may be running. They can also be used to be fun, adding color and excitement to a store front. If window graphic are left unchanged, they can last up to three years. However, changing them ever so often can help attract attention and keep storefronts refreshed. As a business owner, you’re primary focus is to catch the attention of those nearby, drawing them inside and keeping them constantly aware of your brand. Build Your Brand A typical window won’t be able to provide much information about your business. Instead people will be left wondering if you’re open or why they should go inside, since it looks just like every other store. But when you set yourself apart from the traditional store windows with the store name, hours of operation, forms of payment accepted, and other information, you’ve gained consumers attention. You’re able to turn heads and attract consumers inside the location. Unlike banners or signs along the roadside, where you have to adhere to the limits set by the government, window decals can work as store signage – helping you save time and money. Provide Privacy and Promotion Window graphics are typically the first thing consumers will see as they approach your location. You can advertise your products, special events, or perhaps better showcase the culture of your business via the graphics on your storefront windows. Vinyl window graphics or decals are perfect for changing the look of your storefront and even help the store seem more exclusive. These vinyl graphics look solid from the outside, but those inside can see out. This provides businesses the privacy needed to create a comforting atmosphere and culture, while still conveying your message to consumers. There’s no stopping the possibilities of window graphics. As a business, you have to be able to recognize the benefits to all your marketing efforts and discover the best fit to the needs of your business. ]]>

retail sign company

What are Retail Displays?

In 2020, consumers made 82% of retail purchases in a physical store. Despite the continuing development of online shopping through sites like Amazon, companies continue to profit from investing in…

retail signage

What are Point of Purchase Displays?

POPs are an effective way to bring attention to your products and services throughout your store, whether you have a a new item or service, a seasonal sale, discounts, etc.…

vehicle fleet graphics

Vehicle Wrap vs. Painting

Vehicle wrap vs. painting, which is better? It’s important to consider costs, downtime, and quality when it comes to altering the appearance of your entire fleet of service vehicles. In…


The ROI of In-Store Signage

Think about your favorite local grocery store. Can you visualize the signage throughout the store? How about their unique color theme and even their logo? Memorability matters, especially when it…