What to Look for in a Fleet Graphic

Deciding on what fleet graphic to settle down with can be hard when there are too many choices. You can’t decide if your fleet graphic should be a season special or should just advertise who you are and what you do. Now, the decision-making process is passed off because you just can’t settle on a choice! Let’s start small, here are a few points to consider on what to look for in a fleet graphic.

• Purpose: Your fleet graphics should have one mission, but what is that mission? Is it brand uniformity, lead generation, or name recognition? Or maybe it’s something as simple as great customer service, having the best staff, or offering the better value.
• Audience: To get the best idea of who you are targeting, talk with your team about your services and what your audience gets out of it.
• Brand: Knowing and consistently sharing your brand allows people to recognize your brand wherever you go. Consider what your logo looks like using: colors, typography, imagery, and story.
• Competition: Who are your company’s competitors? How are they handling their fleet graphics and what can you learn from it? This is a tough question but allowing yourself to know this fact gives you an advantage on what not to do.

Contact The Professionals at azpro

Our skilled team at azpro is completely focused on providing remarkable service, especially for our specialties of retail signage/displays, corporate decor, and vehicle fleet graphics. Deciding on what kind of fleet graphic to put on your vehicle can be a hard decision but we will be here every step of the way to help guide you to make a good choice for you and your business. Call us today at 866-907-8438 to help you brand your fleet graphics, and we can help you create and properly install your next project.