The phrase “bottom line” in business refers to the profit after all expenses have been paid. Over the course of time, this phrase became used universally for anyone referring to whatever is the true focus oftheir intended point. How many times have you heard someone say, “The bottom line is…..”, when they aren’t even referring to anything financially? It’s a way of indicating that whatever follows that phrase should be your focus. The bottom line is always the focus, and most business owners, rightly so, are very concerned about what is written in that space when everything is tallied up.
Unfortunately, with most businesses, there are ebbs and flows in that bottom line. Rarely does a business create a steadily increasing profit. There are often plateaus and dips along the way for any business striving to reach their respective goals. To avoid those plateaus and dips, businesses often get creative when trying to avoid those trends.
One of the most common ways to drum up new business is to have a re-grand opening. It used to be that retail stores would have one grand opening and that would be it. However, as with everything, times change and in turn, so does the retail industry. Consumers are becoming more fickle and the need for stimulation is growing as our rapidly-paced lifestyles evolve.
To capture the attention of this new brand of consumer, stores hold re-grand openings and a major part of that is changing out their retail signage. Nowadays, consumers expect the environment of their stores to be as fresh as the produce they are purchasing. Creating new retail signage is the main way to go about this. Grocery stores like Kroger, Fry’s, Ralphs, Smith’s, Fred Meyer, King Soopers, Pick N’ Save, Roundy’s, and Marianos “re-grand” their stores on an annual basis to enhance the shopping experience for their customers. Grocery stores aren’t the only ones either. Your big-box retailers like Best Buy, Walmart, Target, Home Depot, and Costco do as well.
So, if your retail business is looking to do its best to avoid those slow periods/quarters, they should be looking towards things like re-grand openings and changing out their retail signage on a regular basis.
Our skilled team is completely focused on providing awesome service, especially when it comes to our specialties of retail signage/displays, corporate decor, and vehicle fleet wraps. Call us today at 866-907-8438 to learn more about our capabilities and how we can help you create and properly install your next project.