Marketing at the Point of Purchase

Once all elements of a sale come together, the time and place of purchase is represented by something known as point of purchase (POP). It’s a place where sales are made – at a mall or more specifically, the area …

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Getting Right to the Point (of Purchase)

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You run a small chain of automotive repair shops, with 12 locations around town. You do tires, alternator fixes, air filter swaps and all sorts of other general maintenance, plus a few big jobs here and there.…
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