Point of purchase displays are very effective when executed properly. They are essential to the business because they encourage impulse buying, especially in crowded stores. Compared to stores that do not utilize displays, stores that do see a more considerable …
Once all elements of a sale come together, the time and place of purchase is represented by something known as point of purchase (POP). It’s a place where sales are made – at a mall or more specifically, the area …
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You run a small chain of automotive repair shops, with 12 locations around town. You do tires, alternator fixes, air filter swaps and all sorts of other general maintenance, plus a few big jobs here and there.…