Is It Time to Refresh Your Retail Signage?
If you are wondering if its the right time to refresh your retail signage, there are many factors to consider, the first thing to review is store traffic and sales data trends.
That said, if you’re sitting there with the same signs you’ve had for the last ten years, stop reading this right now and get new signage in your retail store ASAP!
Signage generally should be updated regularly, but you also don’t want to change it while it’s still doing its job.
For instance, if your stores had the same signage since the early ’90s and you’re still breaking sales records month after month and year after year, and don’t want to attract any more business, then you can probably leave things the way they are.
But if you’re like most other stores and your sales numbers fluctuate based on the season and a multitude of other factors, if you aren’t already, taking a good look at your signage and its age is something you are going to want to do.
Think about any promotion you’ve ever run in your store. You want your entire store to scream it from the rooftops because you want your customers to be able to take full advantage of it.
Your customers want to see that your store puts out new initiatives and is continuously innovating and bringing them value. Eye-catching signage is an excellent way to accomplish this.
Chances are unless you belong to the outlier category that we discussed from the early ’90s, you as a retailer are doing whatever you can to stay with the times and ever-changing demands of your customer base. Your signage is the best way to communicate to your customers that you are doing that.
If you look at your sales, traffic numbers, and the last time you upgraded your signage, you will have your answer.