According to a Sept. 25, 2020 article in Inc. Magazine, eight in ten small businesses have reopened. America is close to returning to some semblance of normality in terms of how we conduct business. This means there are more motorists are back on the road and commuting to their places of work. This is the perfect time to consider upgrading or updating your vehicle fleet graphics.
Why is this the perfect time, you might ask? It is the perfect time to update your vehicle fleet graphics to show that you not only persevered through these tough times, but adding fresh graphics will show that your business is still going strong. That impression you make could help put even more distance between you and your competitors during these uncertain times. New vehicle fleet graphics are the perfect way to send that message and get the most bang for your buck when it comes to your marketing dollars. Below are some statistics to consider when making the decision where to place those dollars:
One vehicle wrap can generate 30,000 – 80,000 impressions daily.
Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.
98% of Americans indicated they notice media targeting vehicle drivers and passengers.
29% said outdoor advertising caused them to visit a retail store within a week of seeing the ad.
The average vehicle driven 15,000 miles per year will pass in front of 9 million other vehicles.
30% of mobile outdoor viewers base their buying decisions on ads they see.
**All of the above stats compiled by the Out of Home Advertising Association of America (OAAA)