Parking lots are retail spaces’ most underutilized advertising opportunity. Your business’s parking lot is your customer’s first interaction with your business so it is a great opportunity to communicate with them! Here are a couple of reasons why you should advertise more in your parking lot:
- Parking lots can be seen from the street
- Your lot is your first form of interaction with your customers
- They are large
Communicating messages in your parking lot have become more utilized now during the pandemic as customers spend more time getting masks ready to go in the store or in some cases, family members have to wait in the car to stay under the max family member rule. Advertisements can be placed in more places than you might think with the main places being cart corrals, storefront windows, and billboards.
The best place to put your new signages in your parking lot is where your customers wait for their online order pickups. Online order pickup is being used 60% more than it was used before the pandemic but stores still haven’t fully embraced putting retail signage in an area to be seen by customers waiting for their order. Hanging retail signs can be hung under any overhangs or TVs can be used playing the latest in-store specials.
Don’t limit your parking lot signage to just the order pickup spots. A few other places you can place retail signage is:
- Cart corrals
- Storefront windows
- Fence banners
- Even parked fleet vehicles
Our expert team can help you with all your business’s parking lot retail signage and in-store retail signage. We design, print, and install customer retail signage for stores of all sizes and can install nationwide. Our team specializes in retail signage/displays, corporate decor, and vehicle fleet graphics. Call 866-907-8428 for a free quote and see how we can help you.