All you have to do is get in your car and drive down a busy street in your city to notice that there is plenty of psychology behind the creation of logos. Peer out the window at the glow of the fast food and retail signs that, by themselves, light the major roadways. You’ll find that most fast food chains include one, if not both, of the following colors: Red, yellow, or orange. The franchises that fall into this category are McDonalds, Burger King, KFC, Taco Bell, Arby’s, Chick-Fil-A, Hardee’s and Wendy’s, to name a few.
It is safe to say that the biggest fast-food operations incorporate at least one of those colors, with undoubtedly the largest, McDonalds, using two of them. This trend is not a coincidence, rather it can be directly traced to numerous studies that show these are the colors that trigger a response in the human brain that makes a person hungry.
You might also notice that companies tend to use green to convey “healthy” to their customers. In this category, you have franchises like Subway, Starbucks, Quiznos, or Panera Bread.
Color is just one of the factors that the Design Team at azpro considers when creating a logo for a business. The font style of any writing that is present in a logo is also extremely important. Consumers have certain expectations of what type of font they react to on signage. For example, you wouldn’t expect construction companies to use a cursive script, however, logos in the jewelry industry are saturated with that font because it exudes elegance.
These are just two of many factors that must be considered when creating a logo for your business, which is why you should trust the expert Design Team at azpro to help with your branding. Many of our clients walk right into that pitfall of creating their own logo. Not only do we see ineffective color and font usage, but many businesses just don’t possess the skills to create logos for what they intend to use them for.
Many clients will create their own logos in Photoshop and save them as .jpeg files. Even if these logos have a sleek design, a .jpeg file is not easily manipulated when it comes to resizing, and you are bound to have pixilation if you look to increase the size. Other clients may not anticipate putting their logo on a t-shirt and find that they’ve lost certain elements of their design in the process due to the material they are placing it on not lending well to an overly detailed logo.
Whatever the case may be, the azpro Design Team will make sure you are not headed down the wrong path when it comes to the psychology of your target audience and help you avoid the common pitfalls associated with designing your own logo.
Our skilled team is completely focused on providing awesome service, especially when it comes to our specialties of retail signage/displays, corporate decor, and vehicle fleet wraps. Call us today at 866-907-8438 to learn more about our capabilities and how we can help you create eye-catching logos for your business.