COLOR All you have to do is get in your car and drive down a busy street in your city to notice that there is plenty of psychology behind the creation of logos. Peer out the window at the glow of the fast food and retail signs that, by themselves, light the major roadways. You’ll find that most fast food chains include one, if not both, of the following colors: Red, yellow, or orange. The franchises that fall into this category are McDonalds, Burger King, KFC, Taco Bell, Arby’s, Chick-Fil-A, Hardee’s and Wendy’s, to name a few. It is safe to say that the biggest fast-food operations incorporate at least one of those colors, with undoubtedly the largest, McDonalds, using two of them. This trend is not a coincidence, rather it can be directly traced to numerous studies that show these are the colors that trigger a response in the human brain that makes a person hungry. You might also notice that companies tend to use green to convey “healthy” to their customers. In this category, you have franchises like Subway, Starbucks, Quiznos, or Panera Bread.Color is just one of the factors that the Design Team at azpro considers when creating a logo for a business. The font style of any writing that is present in a logo is also extremely important. Consumers have certain expectations of what type of font they react to on signage. For example, you wouldn’t expect construction companies to use a cursive script, however, logos in the jewelry industry are saturated with that font because it exudes elegance.