COLOR All you have to do is get in your car and drive down a busy street in your city to notice that there is plenty of psychology behind the creation of logos. Peer out the window at the glow of the fast food and retail signs that, by themselves, light the major roadways. You’ll find that most fast food chains include one, if not anniversary logo designboth, of the following colors: Red, yellow, or orange. The franchises that fall into this category are McDonalds, Burger King, KFC, Taco Bell, Arby’s, Chick-Fil-A, Hardee’s and Wendy’s, to name a few. It is safe to say that the biggest fast-food operations incorporate at least one of those colors, with undoubtedly the largest, McDonalds, using two of them. This trend is not a coincidence, rather it can be directly traced to numerous studies that show these are the colors that trigger a response in the human brain that makes a person hungry. You might also notice that companies tend to use green to convey “healthy” to their customers. In this category, you have franchises like Subway, Starbucks, Quiznos, or Panera Bread.

FONT

Color is just one of the factors that the Design Team at azpro considers when creating a logo for a business.anniversary logo design The font style of any writing that is present in a logo is also extremely important. Consumers have certain expectations of what type of font they react to on signage. For example, you wouldn’t expect construction companies to use a cursive script, however, logos in the jewelry industry are saturated with that font because it exudes elegance.

PITFALLS

These are just two of many factors that must be considered when creating a logo for your business, which is why you should trust the expert Design Team at azpro to help with your branding. Many of our clients walk right into that pitfall of creating their own logo. Not only do we see ineffective color and font usage, but many businesses just don’t possess the skills to create logos for what they intend to use them for. Many clients will create their own logos in Photoshop and save them as .jpeg files. Even if these logos have a sleek design, a .jpeg file is not easily manipulated when it comes to resizing, and you are bound to have pixilation if you look to increase the size. Other clients may not anticipate putting their logo on a t-shirt and find that they’ve lost certain elements of their design in the process due to the material they are placing it on not lending well to an overly detailed logo. Whatever the case may be, the azpro Design Team will make sure you are not headed down the wrong path when it comes to the psychology of your target audience and help you avoid the common pitfalls associated with designing your own logo. Our skilled team is completely focused on providing awesome service, especially when it comes to our specialties of retail signage/displays, corporate decor, and vehicle fleet wraps. Call us today at 866-907-8438 to learn more about our capabilities and how we can help you create eye-catching logos for your business.  ]]>

retail sign company

What are Retail Displays?

In 2020, consumers made 82% of retail purchases in a physical store. Despite the continuing development of online shopping through sites like Amazon, companies continue to profit from investing in…

READ MORE
retail signage

What are Point of Purchase Displays?

POPs are an effective way to bring attention to your products and services throughout your store, whether you have a a new item or service, a seasonal sale, discounts, etc.…

READ MORE
vehicle fleet graphics

Vehicle Wrap vs. Painting

Vehicle wrap vs. painting, which is better? It’s important to consider costs, downtime, and quality when it comes to altering the appearance of your entire fleet of service vehicles. In…

READ MORE

The ROI of In-Store Signage

Think about your favorite local grocery store. Can you visualize the signage throughout the store? How about their unique color theme and even their logo? Memorability matters, especially when it…

READ MORE