You would be hard-pressed to find a major retail business that does not utilize the prime advertising real estate on their windows. While many of these businesses have automatic sliding doors, most at least have glass doors and windows within close proximity to their main entrance. Even if your windows are not near your entrance, chances are they are located somewhere with high traffic, whether that be facing a parking lot or a street. All of these locations can yield high ROI numbers if executed properly and the way to do that is by adding custom window graphics, whether that be on regular or perforated window vinyl.
There are several routes you can take when adding your custom window graphics to your brick-and-mortar retail business location. The good news is that no matter what route you take, the investment is something you won’t regret. When it comes to the most bang for your buck, custom window graphics are always hovering at the top of the list, so deciding whether to pull the trigger on ordering them is a no-brainer. You just have to figure out what kind of custom window graphics suit your needs.
PROMOTIONAL
Creating promotional window graphics is very common and also the most expensive route, but there is a reason retailers continue to go this route – it’s well worth it. Whether it’s drawing attention to your holiday sales or promoting your end-of-the-season clearances, custom window graphics always do the trick. So, don’t let the recurring charge of changing them out deter you from placing that order. Consider it an investment and sit back and watch your bottom line benefit from your savvy advertising tactics. Check out the windows we did for Best Buy to promote and upcoming video game release.
BRANDING
Many retailers use their custom window graphics to enhance their branding. This can be accomplished by adding logos or images that are consistent with your brand, or by merely doing something as simple as adding a flat color that matches that branding. Take a look at these simple custom window graphics done by azpro for T-Mobile. They combine both a simple logo and brand color to draw attention to their location. Also included is a picture of the window graphics we did for more than 2,000 Kroger stores this past fall. 
DECORATION
Don’t underestimate the power of simple decoration when it comes to retail businesses, especially around the holiday. While holiday graphics clearly draw upon nostalgia to make an impact, non-holiday decoration can enhance a consumer’s shopping experience by simply adding comfort. Have a look at the graphics we put up at Jo Malone London and how they completely liven up their location.
Our skilled team is completely focused on providing awesome service, especially when it comes to our specialties of retail signage/displays, corporate decor, and vehicle fleet wraps. Call us today at 866-907-8438 to learn more about our capabilities and how we can help you create and properly install your next project.
