The possibilities for where you can place your retail signage are almost limitless, however, here are some very popular locations to display eye-catching graphics for your customers.
Ceiling Signs: Let’s begin with prime real estate for retail signs that is often underused. Hanging signage from your ceiling allows you a ton of freedom on placement. You can adjust the height and angle accordingly and there is plenty of room to where it will not interfere with your shelving or other pop displays. Considering that almost all retail anti-theft detectors are positioned at the entrances to almost every store, why not utilize this space to alert customers about current sales with covers for the towers. If you only have one entrance to your location, this is the one spot where you are guaranteed that 100% of your customers will see your advertisement. If you aren’t using pop signs at the end of your aisles, then you are missing thousands of opportunities for impulse buys. A minority of consumers will walk down every aisle in your store. So why not entice them with sleek graphics and sale information on the ends of your aisles?
Headers: There’s an old saying in retail that “eye-level is buy-level”, and for good reason. Most shoppers don’t want to put forth any more effort than absolutely necessary when shopping. The act of crossing everything off your list is laborious enough, so why make them struggle to see brand information. Retail signs positioned at the tops of coolers and eye-level on shelves has proven to be one of the most effective locations for your retail signs.
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