Fleet wraps are everywhere. Think of the last time you were on the freeway; you likely saw countless semi-trucks and vans advertising their businesses along the way.
This form of advertising continues to grow annually. The global automotive wrap films market size was estimated at USD 4.76 billion in 2021 and is expected to reach USD 5.81 billion in 2023.
Are fleet wraps a good option for your business? Learn more about their purpose and the benefits they can provide.
In this blog, we’ll look at the following questions:
- What are vehicle fleet wraps?
- What vehicle is best for business wrap?
- Are vehicle wraps a good investment for your business?
- What are the drawbacks of a vehicle wrap?
- What vehicle are you not allowed to wrap?
- What are the pros and cons of wrapping a vehicle?
What Are Vehicle Fleet Wraps?
Vehicle fleet wraps are large vinyl wraps or decals covering the entirety or parts of commercial vehicles. They’re essentially moving billboards used to advertise your business brand and the overall message of a company.
What Vehicle is Best for Business Wrap?
Any vehicle can use business wraps to promote its brand. Typically, the more space your vehicle has, the more room there is for mobile advertising. Large vehicles like vans, trucks, SUVs, semis, and trailers are the best choice for wraps. They’re better at catching peoples’ attention, and there’s much more space for company logos.
Are Vehicle Wraps a Good Investment for Your Business?
Vehicle wraps are an excellent investment for your business when used effectively to communicate your brand needs and goals. Unlike billboards, vehicle wraps are on the move, allowing you to spread your message in more locations. There’s no average return on investment (ROI) for vehicle wraps because of the various factors.
Your return investment is based on several things, including cost, visibility, design, and durability. Ultimately, the effectiveness of your wrap and the amount of money spent initially determines the return on investment.
What Vehicle Are You Not Allowed to Wrap?
Just about any type of vehicle can be wrapped (vans, buses, SUVs, semis, etc.). However, there are certain situations where getting fleet vehicle wraps aren’t worth it due to the vehicle’s condition.
If your vehicles fall into one of the following attributes, the wrap adhesive will likely not bond:
- Rusted
- Textured surface
- Unfinished bodywork
- Damaged paint or bodywork
It’s also important to examine specific local regulations and laws to know which vehicle types can and cannot have fleet wraps, and what content is allowed.
What are the Pros and Cons of Wrapping a Vehicle?
Like any other marketing tool, vehicle wraps have advantages and disadvantages. Your business goals and needs should be considered to determine whether a fleet wrap suits you. Evaluating the benefits and drawbacks is vital to see if the advantages outweigh the disadvantages.
The pros and cons of fleet wraps vary from vehicle to vehicle. While one downside may be the time a job takes, some wraps only take several hours to install. Whether wrapping your vehicle is the right choice for you will depend on various factors. That’s why it’s highly recommended you consult with a professional to ask any questions you have and learn how fleet wraps can best promote your business.
AZPRO Turns Your Fleet into a Brand on Wheels
At AZPRO, we specialize in fleet wraps for various industries, including HVAC, electricians, plumbing, pest control, and solar power. We take a cost-focused approach to installation to provide our customers with a quick turn-around that offers high-quality wraps and results.
Contact us today to learn more about our advertising solutions for vehicles.
We’re here to get your message out on the road.
