Advertising on billboards can be risky business; often companies will misunderstand the nuance that’s required when plastering their company’s message on a giant billboard on the side of the highway. If you want to create real eye-catching billboards, here are the three most important things to remember.

1. Color of Billboards

The colors of your billboard will play a major role in how likely people are to look at it much less absorb the message you’re putting on it. Remember, there’s a big difference between momentarily glancing at something and taking that extra second to actually consume the message. The color plays the first part in this as it captures the initial attention and then either the viewer’s attention is kept, or it isn’t. Contrasting colors are a great way to attract attention to the billboard.

2. Clever & Funny Eye-Catching Billboards

An eye-catching billboard is all about sending a quick and easy message. The best billboards are funny and make people remember “that funny company” with the great billboard. For example, a clever HVAC company in Florida once ran a highway billboard campaign that had a great color scheme and simply read ”your wife is hot, call ABC company to fix your AC.” Simple, clever, and cute, it’s been many years since I’ve seen that billboard, but I remember it very well, and I’m sure many others also do.

3. Less is More

To build eye-catching billboards, you have to be careful not to make your advertisement too cluttered. When it comes to billboards, less is more. Keep your billboard simple to understand. Most people that pass billboards are driving by quickly and do not have more than 5 to 10 seconds to read it. Most people do not have the time or the patience to stop and figure out the message that your billboard is trying to convey. If you are in need of eye-catching, attention-grabbing billboards, look no further than azpro. At azpro, we help clients create captivating and effective billboards that get results. Call us today to learn more at 866-907-8438.]]>

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