When COVID-19 hit the world and eventually made its way to the United States, it presented humanity not only with one of the greatest challenges it has ever faced in terms of their physical health, but also tested the perseverance of the global and local economies. On the health care end of the spectrum, doctors and nurses were rightfully applauded for their bravery by risking their own health to do their jobs, but we must also remember those who kept our economy “moving” during this uncertain time.
Among the unsung heroes of this pandemic is our trucking industry, the men and women who climbed into their rigs every day to move essential products, often across stateliness, so that we could survive both physically and economically. It was hard to see them, as many were at home, but when you were on the road, they there were riding right alongside you, continuing on with their duty despite the inherent risk.
History will show truckers to be somewhat akin to the Pony Express, a group that selflessly took the road for the survival of the greater whole. Saluting these brave men and women can be done many ways, but adding vehicle fleet graphics will not only bring attention to their efforts, but it will also boost the morale of your crew.
Many companies have taken a similar route to honor veterans, like the vehicle fleet graphics we did for Swift Transportation and Knight Transportation. Their veteran-themed wraps brought needed attention to the sacrifice that not only some of their drivers made, but everyone who served, and their drivers were proud to be behind the wheel in those rigs.
COVID-19 Essential Hero wraps for your vehicle fleet will serve the same purpose and remind the public that heroes don’t just wear badges or stethoscopes, but they also wear trucker hats. Be proud of your team and show them by updating your vehicle fleet graphics today.