If you thought that the retail signage you first put up when you opened your store is supposed to stay there permanently, let’s get this out of the way right off the bat, no it’s not. You need to update your store’s retail signage regularly. How often that is will depend on the factors that are specific to your store. In this article, we will be discussing some examples of situations in which you’d most likely want to change your retail signage.
Update Your Retail Signage Seasonally
A great way to attract customers is by updating the retail signage in your store during the holiday season. Your signage should make customers feel excited about upcoming events and holidays. Don’t miss the opportunity to capitalize on the next seasons and holidays to invoke positive emotions in your customers and inspire them to shop. Many holidays and events are coming up, so don’t forget to update your signage for Thanksgiving, Black Friday, Christmas, and Super-Bowl Sunday.
New Products and Promotions
When a store releases a new promotion, campaign, or even starts selling a new line of products, they usually produce a corresponding new line of retail signage to better communicate directional and promotional information about the new merchandise to customers in the store. All too often, stores have products that their customers are not aware are there. They may spend a few minutes looking around, and because of the lack of proper retail signage, they will walk out of the store without ever finding what they were looking for.
Your Retail Signage is Falling Apart
If you have outdated signage that is older then some of your children, chances are high that it’s time for you to change it and get some new fresh retail signage in your store to brighten the place up. This is especially true if your signage is showing wear and tear. If you want to stay relevant, people need to know that you are open for business. You need to make the store inviting, and the best way to do that is by using retail signage that makes it look alive and thriving.
Your Retail Signage is Negative
Have you ever been to a store and noticed a sign that says something along the lines of “no refunds or exchanges” or “you break it, you buy it.” These signs can leave customers with a negative feeling about your store. It may discourage them from buying and will probably make them less likely to come back in the future.
For more retail signage tips, and to learn how we can help upgrade your signage, call azpro at 866-907-8438.