When it comes to Point of Purchase displays, one may immediately think of grocery stores, which is understandable considering most large chains have perfected the art of retail signage utilization. However, many other types of retail businesses can benefit from the use of point of purchase signage and displays. Point of purchase displays often come in handy for sporting goods stores because of the mere fact that much of what they sell is often seasonal. The demand for these products fluctuates depending on what time of year it is, and point of purchase signage is often utilized to promote seasonal sales on specific items. By definition, these stores provide consumers with products that have often been marked down, thus there is always a need for retail signage that will reflect the bargain their customers are seeking. Point of purchase signage, as opposed to displays, is more common in these locations due to the fact that the inventory is rapidly changing. But that does not mean these businesses cannot utilize point of purchase displays, rather they are just less common than a traditional retail signage that goes directly on already existing racks or shelves. It’s no secret that big-box retailers have been making the mom-and-pop stores on Mainstreet USA obsolete for quite some time now. The reason for this is their ability to offer products at a much cheaper price, on a regular basis. The main way to call attention to these lower prices is through effective point of purchase signage and displays. Like a big box retailer, department stores often deal with many different brands for many different types of products. Unlike big-box retailers, however, they often carry a higher quality product and therefor need to highlight the brands they carry. Point of purchase displays are one of the more common ways they can attract consumers to those brands and instill in them a trust that while they are paying a little more for the product, they will not regret it in the long run.
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