When it comes to putting up retail signage in your store, the most important thing to keep in mind is that you must be flexible and not married to any single sign or campaign. Our world is forever changing and with that it brings trends, surpluses, shortages, and, of course, crises. The latter is the most current situation that retailers all over the world are dealing with and communication with customers is paramount now more than ever.
Among the retailers who are still operating right now, many have no choice but to catch on to the unfortunate trend of creating social distancing and COVID safety signs. In businesses like Fry’s Food Stores, they are using floor clings to make sure their customers are at least six feet apart when checking out. Many stores are putting up retail signage outside to inform customers about how many people are allowed inside the store at one time and how they should conduct themselves while shopping. In order to avoid any unnecessary contact, many retailers are making aisles “one way” to ensure that customers are not passing each other at too close of a distance.
The changes to the traditional shopping environment are fluid at this point and communicating those changes to customers is necessary to avoid any unfavorable circumstances. With the encouragement of limiting all human interaction, any questions that were often answered by staff members have to be answered by your retail signage. Among those questions are: How many people are allowed in your store? How far should I stand behind the person in front of me in line? Are there sanitizing stations? Is there a limit on certain products I can buy? These are just a few of the questions consumers are asking themselves as they approach your location and while they are shopping.
To alleviate the stress your customers already feel by just being in public right now, make their shopping experience a little easier by anticipating their questions and provide them with informative retail signage.
Our experienced team of designers can help guide you through the difficult process of deciding exactly what kind of signage you need to help your customers navigate your stores while following the 6-foot distance for their safety and the safety of your employees. Call us today at 866-907-8438 to get started.
