Pantone's Color of the Year: Greenery

Greenery” (Pantone 15-0343) as 2017’s color of the year. The company describes Greenery as “a fresh and zesty yellow-green shade. It evokes the first days of spring when nature’s greens revive, restore and renew.” [embed]https://youtu.be/8zC75u81VKg[/embed] Furthermore, Leatrice Eiseman, Executive Director of the Pantone Color Institute states “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Greenery satisfys our growing desire to rejuvenate and revitalize. It also symbolizes the reconnection we seek with nature, one another and a larger purpose.” With “greenery” as the chosen color of the year, expect to see brands incorporating the color within their products, packaging, accessories, housewares and more. Question is, will you be incorporating Greenery into your new year marketing creative?]]>