
- Tell customers or clients exactly what you do: “We sell top quality children’s clothes!”
- Showcase photos of your products: a large graphic of an ice cream cone will bring customers in.
- Make it easy for customers to visit you: “Free parking in back!”
- Announce a special deal: “Auto Financing as low as 1.5%!”
There are other benefits to window graphics too:
- Enhance privacy. Window graphics can do double duty – like showcasing hairstyles for people on the street while providing privacy for clients who are having their hair done. (There’s nothing worse than having people on the street looking in while you have your head covered in foils.)
- Save on city permits. While signage is important, and there are all sorts of creative ways to use it, permits can sometimes be tricky (and expensive), especially for special event signage. Some downtown associations frown upon banners or sidewalk signs, but window graphics are rarely a problem.
- Improve your view. If the side or back windows of your business look out on a brick wall or alley full of trash cans, you can mask that nasty view and create ambiance inside at the same time. Get creative with product messaging or window graphics of beautiful scenery, “stained glass,” or simple stripes and colors. The possibilities are literally endless!
