As your business grows, it reaches certain milestones that demand change across your organization. One of those needed adjustments is rebranding your fleet that your company has on the road. You will know such a move is necessary if any of the following four events occur.
- New Product or Service – When your organization unveils new products or services there is no better way to advertise these new features than on your vehicles currently driving on the road. A study done by 3M shows that rebranding your fleet is the most value driven and cost-effective way to advertise your business.
- Changing Your Look – If your organization is revamping its website, motto, mission statement or even rebranding the organization as a whole, you will need to reposition the branding of your company to the public. A great way to accomplish this goal is by rebranding your fleet.
- Mergers and Acquisitions – Create another great reason to rebrand your fleet. If your company merges with another, the newfound alliance will usually broaden the customer base. Rebranding your fleet helps spread the word since the vehicles reach a large number of customers that are in the area that your business serves.
- Wear and Tear – Sometimes it’s just time for a fresh, updated look for your fleet. You may need to rebrand your fleet because your company has vehicles with graphics from twenty-five years ago. It’s essential for your customers to know that you are with the times, especially if your brand is an older one. You wouldn’t walk into a meeting with a client in a twenty-five-year-old work outfit. Don’t send your truck out with twenty-five-year-old graphics on the side of it.