3 Tips for Valentine’s Day Signage

    Did you know in 2016 Valentine’s Day sales hit nearly $20 billion dollars? Valentine’s Day is a huge opportunity to boost your sales and visual merchandising is vital in converting your shoppers into buyers. With the holiday just three weeks away we want to ensure you’re leveraging signage to remind your customers of the holiday, and to point out gifts that will essentially assist in boosting your holiday sales and February numbers. Here are 3 tips for utilizing signs during the Valentine’s Day shopping season: Window Decals Windows are the perfect platform to decorate with colorful and inviting Valentine’s Day graphics. Decals are inexpensive, temporary, and easy to apply & remove while still grabbing the attention of passersby. Create Urgency How many of us are guilty of waiting ’till the last minute to grab a gift? Signage reflecting a sense of urgency can help reiterate the holiday and lock in those sales. Here are a few sign copy ideas:

• Don’t Forget: February 14^th is Valentine’s Day!
• Valentine’s Day is Tuesday, We’ve Got You Covered!
• Last Minute Valentine’s Day Gifts and Cards!

Make it Easy Nothing is more frustrating than trying to track down that ‘perfect’ gift for a loved one or for yourself for that matter.  Place signs near appropriate Valentine’s Day gifts:

• Cards
• Flowers
• Stuffed Animals
• Perfume
• Jewelry
• Chocolates (just to name a few)

  Remember, signage is the single most important call to consumer action. Make sure the message is clear and get ready to reel in those customers this Valentine’s Day! If we can help you with your holiday signage, send us an email, sales@azprogroup.com    ]]>