With the increased need for coronavirus retail signage for retail stores, especially grocery stores, businesses need to remember that it is important to continue to keep updating their retail signage. Forgetting to change out your business’s signages will cause your old and outdated signage to go unnoticed more making your outdated signage obsolete. Check out the 5 mistakes business commonly make with their retail signage to find out if it is time for new signage for your business.retail signage company

  1. Small Font – This might seem like an obvious mistake but many designers not experienced in designing retail signage, fail to think of the average distance from the viewer and the sign. Make sure they can read the message on your signage and you have various sizes of font based on your main “call to action” or main “call out”.
  2. Placing signage in “unnoticeable” areas – Signage can create a very powerful draw to the areas of the store you want to profit the most from. Put your retail signage in a less noticeable area like the floor, hanging too high from the ceiling, or on walls in dark corners. Put signage in places where your visitors physically have to look. One of our favorite places for your most important signage is right when your customers walk in the store. It is the first place most customers look for catalogs or updates on store sales. Do you need to sell more cheese that is on the back wall of the store with the rest of the dairy products? Put it on a sign front and center and you will be sure to reach your sales goals! retail point of purchase displays
  3. Lengthy messages – Don’t get too wordy when you are designing a sign. Trying to cram as many words as you can onto a tiny sign will most likely go unread because people have an increasingly shorter attention span as we spend more time in the digital world. Using 5 words or less can be quickly read while still getting your point across. A great graphic designer can make your message get seen and get across with less words and more design.

Retail signage can be a complicated game to navigate. Choosing a retail signage company like our team here at AZPRO knows all the tricks to use to get your signage seen. Signage is a constant investment that can dramatically help increase your business’s ROI. Check out some of our team’s retail signage work here.

Fleet & vehicle wrap

How Long Will Your Vehicle Wrap Last?

Vehicle wraps represent a significant investment for many business owners. It provides several important benefits, such as paint protection, more marketing opportunities and better car maintenance. Vehicle wraps are a…

READ MORE
12 News Fleet

How To Clean a Wrapped Vehicle

Vinyl wrap protects the paint on your SUV, truck, car or company vehicle. Fleet graphics are an investment that markets your brand and makes your vehicles more eye-catching. Many business…

READ MORE
Polished Cleaners van wrap

The Best Soap for Wrapped Vehicles

Fleet wraps have become increasingly appealing since they are durable and low-maintenance. For instance, you can fix the flaw with a vinyl patch if the vinyl gets scratched. It’s also…

READ MORE
fleet graphics

What You Should Know About Vehicle Wrap Tax Deduction

Some business owners may wonder: “Are wrap fees tax deductible?” Any investment in advertising and marketing can be 100 percent tax-deductible compared to equipment purchases and other expenses. However, before…

READ MORE